FIFTY ONE DEGREES : BRAND ASSETS
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Assets for the 51d.co brand / press page. UK English throughout.
Please write the company name in full as "Fifty One Degrees" (never "51D").


CONTENTS
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Logo/
  fiftyonedegrees-logo-black.png     Primary wordmark, black, transparent PNG (3125 x 625)
  fiftyonedegrees-logo-white.png     Primary wordmark, white, transparent PNG (3125 x 625)
  fiftyonedegrees-mark-black.png     Icon mark only, black, transparent PNG (268 x 268)
  fiftyonedegrees-mark-white.png     Icon mark only, white, transparent PNG (268 x 268)
  fiftyonedegrees-icon-ink-512.png   App icon / favicon tile, white mark on ink, 512 x 512

Leadership/                          Branded black-and-white treatment, 1000 x 1000
  nick-harding.png                   Nick Harding, Co-founder & Chief Executive Officer
  mark-somers.png                    Mark Somers, Co-founder & Chief Product Officer
  graham-dodds.png                   Graham Dodds, Chief Operating Officer
  josh-edey.png                      Josh Edey, Chief Technology Officer
  originals/                         Full-colour, uncropped source portraits


LOGO USAGE
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- Black wordmark on light backgrounds; white wordmark on dark or violet.
- Use the mark on its own only where the full wordmark will not fit (favicons,
  avatars, app icons). The company name normally sits beside it.
- Keep clear space around the logo equal to the height of the icon square.
- Do not recolour, stretch, rotate, outline or add effects to the logo.
- All logo files have transparent backgrounds; the icon tile is supplied on ink.


LEADERSHIP PHOTOS
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- Primary files are the house black-and-white treatment, cropped square, ready
  to drop into a team grid.
- Full-colour originals are in Leadership/originals for other uses.


COLOUR
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Ink (brand + body text)   #1C0A3E
Violet (primary accent)   #7C3AED
Deep violet               #4C1D95
Violet (for dark grounds) #A78BFA
Paper (background)        #FFFFFF
Violet-tinted paper       #F5F1FC

Supporting palette (use sparingly, each with a job)
Apricot   #F0A56E     Pistachio #7BB891     Raspberry #E29BA6     Fog #A59E90


TYPOGRAPHY
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Google Sans across the identity (weights 400 / 500 / 600 / 700).
Fallback stack: -apple-system, "Segoe UI", system-ui, sans-serif.
